[Back] Marketing Your Home
Below are the basics of marketing your property for sale that any Realtor will do for you. It is the way your Realtor does them that will greatly affect your home selling experience.
PREPARING YOUR PROPERTY FOR SALE
A very important task in preparing your home for sale is gathering pertinent information about your property for disclosure to prospective buyers. A properly informed buyer is a happy buyer. There is no good time for your buyer to discover that there are hidden problems with the home he is buying. When it comes to fixing up the property before you sell, a little work can go a long way. A house that shows well is more likely to sell quickly than one that doesn't. However, before you begin remodeling, be aware that some things are clearly cost effective, and some are not. We know which is which and will be happy to educate you on what is cost effective regarding selling. Call us at 706-234-9421 or Email us.
PRICING YOUR HOME
More people have had more trouble selling their homes because they chose a Realtor who promised them the price they wanted to get, instead of choosing the Realtor they felt would be best. Overpricing can be a very costly mistake, both in time and in net return. A correctly priced home sells fast for top dollar; an overpriced home sells later for less. Pricing involves statistical analysis, intuition, and market awareness, (not necessarily in that order). Every home is unique. You need an experienced realtor who "knows the territory" to assess your home's true value. Contact us or call 706-234-9421 for a free market evaluation.
ADVERTISING
The MLS offers very little space to distinguish your home from all the rest. That space needs to be used to the very best advantage. This space should include only what will effectively get other Realtors to bring appropriate, qualified buyers to see your home. Various internet real estate information services download listings from the MLS periodically, but there is always a time lag between downloads. That means some of the houses listed for sale on the internet have already been sold. You need a licensed real estate agent to provide you with up to the minute listing information.
Flyers are what people take with them after they've seen your home. They serve to remind potential buyers of everything they liked about your home. A good flyer needs to be unique and distinguishable from all those other flyers. Other point-of-purchase disclosures may be crucial to staying in contract after the offer is accepted.
Advertising is both automatic and effective with Kane & Associates. We get calls every day of the week on advertised properties and your home will be skillfully advertised.
MARKETING YOUR PROPERTYPresenting your home to other Realtors is crucial. Most new homeowners found their homes with the help of a Realtor. We pull out all the stops in enticing those Realtors to see your home and we work very hard at being the kind of Realtor that other Realtors want to do business with.
Presenting your home to the public, holding open houses and accommodating those Realtors, who have interested buyers, can become a nuisance. It's important to establish what level of inconvenience works for you and set appropriate guidelines so that there's a good working balance between property exposure and personal aggravation.
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